Group Leader - Mr Keith Lancaster
Keith has taken up the Promotions portfolio following the Hamilton 2006 contest.
Goals
"To promote membership of pipe bands and their contribution to New Zealand and its local communities. To assist bands establish a substantial funding base through sponsorship and marketing programmes to achieve the above".
Primary considerations.
• Good Promotion attracts Sponsorships
• Promotion relies on communication
• Communication should be both internal and external.
• National sponsorships must give a return to the sponsor as well as the pipe bands.
Principal Sponsorship Opportunities :
• RNZPBA in total
• National Contest
• Six Provincial Contests
• Education programme: Summer school, Scholarships,
• Visiting Tutors
• Local and Regional